Blue Whippet were approached to create a brand identity for tech recruitment agency Mirai. Mirai (which translates to 'future', 未来, in Japanese) is a female-founded business built on the Japanese philosophy of ikigai, which encourages individuals to seek out their purpose and fulfilment in life. The resulting brand identity balances a sense of calm and contentment with a gently futuristic edge, allowing Mirai to stand out in a sea of masculine, navy-blue identities in the tech recruitment sector. The complete brand design included logo, icons, typography, palette, custom graphics (extracted from the logo and designed to appear as two individuals meeting), social media and photography concepts and website designs.