Blue Whippet were invited to create a new brand identity for Frankfurt-based toy company CUBIDI. A specialist in boredom-busting and brain teaser products for both children and adults, the resulting identity celebrates the creative potential and excitement of products such as Magic Snake and Rainbow Ball, with an ultra-colourful and optimistic aesthetic. The complete brand overhaul included concepts for logo, icons, graphics, colour palette, photography styles, packaging designs, typography and web layouts.